Sponsorship and partnerships

Sponsorship Guidelines

What we don't fund

We are unable to support individuals, individual farmers and/or farms.

Criteria

At least two (or preferably more) of the following criteria must be met.

• There are strong benefits to farmers.
• DairyNZ’s association with the sponsorship will have positive benefits for both parties.
• If other sponsors are involved, this won’t conflict with DairyNZ’s values.
• DairyNZ will receive appropriate acknowledgement for its support. The opportunities the event/sponsorship provides to reach a target audience and receive attribution will also be considered.
• The sponsorship supports DairyNZ's strategy – particularly our delivery of high-impact partnerships to solve the longer-term challenges.
• The sponsorship provides good value for investment – by reaching a wide target audience.

Expected outcomes

It is expected that successful sponsorships will achieve some or all of the following:

• Improve DairyNZ’s reputation by association with relevant, high-quality, professionally run events/sponsorships.
• Assist DairyNZ to communicate to farmers and the public, and reach a target audience that is difficult to access.
• Support profitable, sustainable and competitive farming.
• Encourage learning, and support the use of new knowledge, tools, and technology.
• Promote and encourage best practice and excellence.
• Help create future dairy leaders.