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Our vision is to ensure the levy is the best investment of every New Zealand dairy farmer, and our strategy is sharply focus on what matters most to farmers:

  • Drive productivity – Lock in as the world’s most productive dairy farmers.
  • Strengthen farm systems – Future-proof the way we farm.
  • Compete on sustainability – Embrace responsible dairy as a competitive advantage.

Key components of our strategy

We apply our strong engine of dairy science to help provide farmers with tools and resources that drive productivity, strengthen farming systems and compete on sustainability.

We push for sensible, science-based regulations that balance economic, social and environmental outcomes within our communities. We use science and data to bring balance, facts and workable solutions to public understanding to protect social licence for the sector.

Partnerships and collaborations are central to the way we work. While nobody can match the strength of our farm systems science, we know that by working with others we can accelerate and expand our positive impact and influence to benefit more farmers, faster.

Our farmers’ money is invested wisely to prepare the sector for the opportunities and challenges of tomorrow while ensuring we keep pace with the world’s most competitive dairy farmers today.